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The Guardian in an article titled Search and you shall find ("Search and you will find") takes advantage of the launch of MSN search to make an interesting reflection on the role of search engines that we summarize for their interest. In the opinion of this prestigious British newspaper, Microsoft is "incredibly late for this game"
Google and its rivals not only provide us with useful website addresses but also help us navigate through dictionaries, telephone directories, academic journals, Image Libraries, news programs etc.
The company has announced that it will soon digitize one million books from libraries, Oxford, Harvard, Stanford and New York,
It has become an extension of our mind, our sensitivity and our active memory according to a professor at MIT. We no longer need to remember. Nor can we forget, because everything is within our reach.
Not that knowledge is power. Dominating the market for the tools users use to navigate knowledge is the true source of power. If you own that (is it too much to say that you own or own the human brain?)
The truth is that Microsoft has been incredibly late to this game. A recent survey conducted prior to the launch of MSN search revealed that the site used by 66% of Microsoft employees for searching was… Google.
And it is that the Californian company founded in 1998 by the already famous Stanford students Larry Page and Sergy Brin has revolutionized the concept of searching. His system in the wisdom of crowds. They believe that the more people link to a site, the more authority it gains. With a single blow, searches were democratized and it was no longer necessary for people sitting at a table to classify pages according to their subject matter. The classification of information from the Internet became an organic and self-sustaining structure.
The power of finding things on the Internet passed from the hands of computer scientists to the hands of users.
Google also discovered a great way to earn revenue for its increasingly ambitious operations. Just at the time when Internet users were exhausted by increasingly flashy and irritating forms of ads Google introduced a more discreet ad format on its relevant results pages on the words used in each search
The effectiveness of the ads was not due to their way of bombarding the senses of the users but to be selected according to the specific interests of the mimes. In short, a demographic utopia for any advertising agency.
Tips from The Guardian:
For a simple search Google is the best. But if you want to organize and refine the results it is better to use a cluster search engine. The most user friendly is http://clusty.com. To stay up-to-date with the latest news try the News Now site www.newsnow.co.uk site that refreshes its news every five minutes. For multimedia content visit The Singing Fish www.singingfish.com And for specialized information www.teoma.com.
Not a word about MSN searh.